Content. Create. Prototype. Build.

SingleStore. Evolving
the brand.

Defining the future.

Presently, SingleStore’s creative identity is working on establishing its organization that speaks to authority, clarity and confidence to create an emotional connection with their audience. During my tenure, I helped build their long rooted philosophy: that only simplicity scales.

During the brand refresh exercise, success was presented in a few key ways: through a better understanding of our capabilities and vision of SingleStore’s future. By creating a deeper connection to the people and products, we unlocked and signaled a change in direction from a database to a multi-generational company.

“About Us” digital design creation + ideation.

Products + Innovation.

As a distributed SQL database known for speed across ingestion, transactions, analytics, vector and hybrid search. This new SingleStore search tactics video series landing page + YouTube videos highlights one engineers perspective on how to scale capabilities. See how my visual design uses a graphic language that of functional icons, dynamic diagrams and insightful visualizations to connect with makers.

Digital Experience
SingleStore Search Tactics
Video Series. YouTube Tutorials

Year
2025

The Platform.

SingleStore’s latest product releae and version, you’ll find new features and improvements that deliver increased peformance for deploying AI at he tnerprise level. To expand on one mission cirital components, high availability, this site page shows point-in-time recovery and SmartDR now avaible. Each element, illustrations, case study shows how my desing brught lasting operational value.

Digital Experience
SingleStore High Availability page

Year
2025

Social Influence.

In the social media channels, the creative highlighted how SingleStore’s technology enables transformative solutions through real-time data and AI. By showcasing impactful developer stories, use cases, new product launches and more. Together thee creative illustrations and imagery brought the platform to life.

The SingleStore posts that myself and the brand team created were essential to building an unforgettable experience. Each blog, video thumbnail, graphic imagery and more were a key driver to the personification and visual representations of the company.

SingleStore Posts

img_ultra-fast-queries_OG.png
img_search_OG.png
img_how-we-made-that-app_OG.png
img_high-availability_OG.png
img_generic_opengraph-1 (1).png
img_singlestore-kai_OG.png
img_search-tactics_OG.png
img_generic_opengraph-4.png
10x20-Back-Wall-Art-OPT2.png
img_homepage_OG.png

  • Working with Karolyn was such a privilege. She brings a rare blend of creative vision and empathy to every project — the kind of leader who makes everyone around her better. As an Art Director, she pairs seasoned expertise with an intuitive sense for mentoring younger designers, always offering thoughtful guidance and encouragement. Her personal touch, warmth and collaborative spirit create an environment where ideas flourish and people feel truly supported. Any team would be lucky to have her.

    Adee Feiner, Head of Design @ SingleStore

  • I’ve had the privilege of working with Karolyn as a co-leader on our Brand Design team for the past several years, and during that time, she’s consistently brought creativity, strategic thinking, and an incredible eye for detail to every project. Whether launching new visual identities, refining brand systems, or collaborating across teams, Karolyn approaches every design challenge with thoughtfulness and a strong sense of collaboration. Her broad skill set allows her to take on virtually any creative ask — from illustration and brand storytelling to technical diagrams and UX — all executed at an exceptionally high level. Beyond her design expertise, Karolyn is a true team player and one of the most reliable collaborators I’ve worked with. She’s always willing to jump in, offer constructive feedback, and mentor junior designers to help them elevate their work. Any design team would be incredibly lucky to have Karolyn — she brings creativity, leadership, and a spirit of collaboration to everything she does.

    Alex Moore, Sr. Art Director @ SingleStore

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SingleStore Time Is Now