Create. Prototype. Build.
SingleStore. Evolving
the brand.
Defining the future.
Presently, SingleStore’s creative identity is working on establishing its organization that speaks to authority, clarity and confidence to create an emotional connection with their audience. During my tenure, I helped build their long rooted philosophy: that only simplicity scales.
During the brand refresh exercise, success was presented in a few key ways: through a better understanding of our capabilities and vision of SingleStore’s future. By creating a deeper connection to the people and products, we unlocked and signaled a change in direction from a database to a multi-generational company.
Products + Innovation.
As a distributed SQL database known for speed across ingestion, transactions, analytics, vector and hybrid search. This new SingleStore search tactics video series landing page + YouTube videos highlights one engineers perspective on how to scale capabilities. See how my visual design uses a graphic language that of functional icons, dynamic diagrams and insightful visualizations to connect with makers.
Digital Experience
SingleStore Search Tactics
Video Series. YouTube Tutorials
Year
2025
The Platform.
SingleStore’s latest product release and version, you’ll find new features and improvements that deliver increased performance for deploying AI at the enterprise level. After working with engineers and dev teams, we expanded on this mission critical function by developed a high availability site page with details on point-in-time recovery and SmartDR now available. Each element, case study and visual design illustration I created brought lasting operational value.
Digital Experience
SingleStore High Availability landing page
Year
2025
Social Influence.
Through all social media channels, the SingleStore creative allowed the brand and the tech behind it to shine. Each developer stories, use cases, new product launches and more, enabled transformative solutions through real-time data and AI. Together these creative visuals, illustrations and imagery gave life to the platform.
Each blog, video thumbnail, short wireframe, podcast creative collab were a key driver to the personification and visual representations of the company.
