SingleStore Time Is Now — Karolyn Licari

The Time is Now is a mantra for continuous improvement. It’s big, ambitious, emotional and rational, and speaks to both people and product.

SingleStore’s brand strategy is built on being inventive and imaginative. Explore how I helped drive their creative expression.

By bringing together the graphic language, made of photography, illustrations and data visualizations, I helped build the visual identity system. We created communication that resonated with our audiences on a personal, professional and societal level.

Make it stand out

For the SingleStore Sales Kickoff FY25, this digital piece explored the notion of time. It uses rich design vernacular that utilizes the humble line extensively. Maybe you want to launch a business. The line represents the present, the past and a precise tool to show the manipulation of time.

Brand Expressions

Client
SingleStore SKO FY25

Year
October 2024

The following applications showcase how helping to define SingleStore’s visual identity system with real time moments created a dynamic, evocative and cohesive experience. Each expressions shows “moments in time” line graphic elements that convey the visual design of a clock, a timeline, actions in a URL, prompts and bits and bytes of our modern digital lives.

Many defining moments of art direction come from micro and macro moments of time. This micro style of content shows intimacy that is delivered to our personal stories and lives. This hero or maker, God, influenced the creation of AI by the ‘Creation of Adam’. This inspirational visual delivers societal insight on the past leading to the future of technology, industry and society as a whole.

Data visualization is both dynamic and precise. These graphic designs bring data to life and engage the viewer.

I've worked with Karolyn for over three years at SingleStore and she was my go-to source for any event related questions about swag, booth graphics and print. Detailed and well organized, she managed multiple projects with ease (even with quick deadlines) and was always willing to help team members complete projects. She will be an asset for any company looking for a designer!

Jennifer Watts, Visual Designer @ SingleStore
Karolyn is an exceptionally talented designer! She’s one of the most creative people I’ve worked with and always brings fresh ideas to everything she does. She’s patient, collaborative, and consistently goes above and beyond. She really understands people’s vision and adds her own twist that makes the final result even better. I absolutely loved working with her for the past couple of years!!

Alina Kreker, Field + Digital Marketing @ SingleStore
I can't say enough wonderful things about Karolyn. Other than her being a delight to work with, she is incredibly talented. She is always quick to help and the work she provides is truly spectacular. There were many projects that I could not have completed without her efforts and expertise. She will be an immense asset to any team!

Rebekah Watkins, Global Facilities Operational Manager @ SingleStore