Complete Rebrand from Kash n’ Karry to Sweetbay Supermarket

Sweetbay is a chain of American supermarkets located entirely in Florida. Its’ mother company, Hannaford Bros. from Maine, inspired the logo, brand and many of the creative elements. While onboard with Sweetbay, we did a complete brand relaunch from the dated look-and-feel of Kash n’ Karry to the new fresh, modern Sweetbay Supermarket designs. This big undertaking was a omni-channel projects that touched all in-store elements, brand packaging, POP/POS, printed collateral, local sports & community partnership pieces, and all digital elements. This overhaul lead to a grand opening event, local leadership and customer support, increased sales/net profit and much more.